CircleUp created a marketplace that combines the informative profile of a Kickstarter campaign with the due diligence of a venture capital firm - all to help the underserved segment of consumer product and retail entrepreneurs get the funding they need.
Why is the pursuit of funding so different for tech companies versus product companies? What is the "job to be done" that investors hire an investment marketplace to do?
Ryan Caldbeck explains the landscape and profile of the players on all sides of the cap table, and why the process of funding startups is changing faster than you can say "unicorn."